In 1996, a young football player named Kevin Plank started a t-shirt company from his grandmother’s basement. His big idea? Athletes shouldn’t be drenched in sweat by halftime.

At first, nobody was interested. Cotton had been the standard for over a century.

But when athletes tried the new “performance” fabric—cooler, drier, lighter—they never looked back. That little company was Under Armour. Today, it’s a global giant worth billions.

Now, a similar shift is happening in an industry that’s been ignored for too long.

The Last Market Still Wearing Cheap Imported Cotton Shirts: The American Job Site

Greg Berry spent 15 years running a successful t-shirt business supplying construction crews, landscapers, and contractors with branded work shirts. They were all imported from overseas.  All made of cotton. They soaked through before noon. No one questioned it.

That’s just the way it was.  

Then one day, a mentor handed Greg a fishing shirt that he made. “Try this,” he said.

Greg tossed it in his gym bag. The next morning, he pulled it on before a workout. By the end of the session, he felt something he’d never experienced before in a work shirt: comfortable.

No cling. No sweat-soaked fabric. No riding up his back.  No heat trapped against the skin.

That moment changed everything.

“Why Are America’s Hardest-Working People Still Drenched With Sweat?”

It was the same question Kevin Plank had asked about athletes—only now it was aimed at the backbone of America.

Greg realized that no one had built performance gear for the trades. So he got to work. But he didn’t just copy what athletes wear. He partnered with textile engineers to create a shirt specifically designed for work—not play.

Introducing: The Sport Shirt™

The Most Advanced Work Shirt Ever Made

This is not a fishing shirt. This is not athletic wear. This is a purpose-built shirt for people who sweat for a living.

It wicks moisture instantly. It’s breathable in extreme heat. It fits comfortably—loose, not skin-tight. It blocks UV rays. And unlike screen-printed cotton shirts that crack, peel, and fade, The Sport Shirt™ uses advanced technology that stays vibrant and tough for years to come.

And unlike the giants—Nike, Adidas, Under Armour—who moved their manufacturing overseas to chase profits, Greg made a different choice:

The Sport Shirt™ is manufactured in America.

By American workers. For American workers.

The Results Speak for Themselves

Since 2021, over 4,500 companies have made the switch—from construction crews to landscapers to utility teams.

Why? Because once they try it, they don’t go back.

Just like athletes traded cotton for performance fabric in the 1990s, jobsite crews are now doing the same.

Join The Revolution

This is not just a t-shirt. It’s a better product for a market that’s been left behind.

The Sport Shirt™ is to workwear what Under Armour was to sportswear:

a revolution, hiding in plain sight.

It’s built for heat. Built for work. Built to last.

And it’s just getting started.

The Sport Shirt™

Made by American Workers For American Workers.